Official Licensed Partners of

  • Soft & Comforting

    British wool is naturally soft, giving little ones a cozy, snuggly toy to cuddle.

  • Natural & Non-Toxic

    Unlike many synthetic fibres, wool is a pure, renewable material with no harsh chemicals, making it safer for sensitive skin.

  • Temperature Regulating

    Wool allows air to circulate, helping prevent overheating and keeping toys comfortable to hug in any season.

  • Durable & Long Lasting

    Wool’s natural resilience means toys keep their shape and softness through years of love and play.

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The Baa-ckstory

We are Wool Hugger, a Yorkshire family business passionate about British wool and sustainable design. With three generations of wool heritage, we create eco-friendly wool products that are natural, safe and built to last. From wool throws and rugs to our official Aardman licensed all-wool Shaun the Sheep and Shirley the Sheep children's toys, every piece is made from 100% wool and supports British sheep farmers. Discover soft, sustainable gifts that celebrate the warmth and wonder of wool.

Wool We Are
Free UK Delivery

Fast and free UK delivery

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British Wool

In all of our products

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Natural & Safe

For children of all ages

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Handcrafted Quality

Soft woolly-knit

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Sustainable & Eco

Real wool fleece